Learning Objectives:
By the end of this training, participants should be able to:
- Understand the unique challenges and opportunities in marketing for home care agencies.
- Develop a comprehensive marketing strategy tailored to grow your agency and its census, focusing on critical tenets—people, clients, infrastructure, and technology.
- Learn new tools to connect with new customers and strategic referral sources.
- Learn best practices for effectively using digital marketing tools and strategies to strengthen your ability to reach and engage existing and potential clients.
- Leverage social media platforms for brand awareness and community building.
- Explore marketing secrets for sharpening relationships and connecting with local communities and healthcare providers.
Training Material:
Each module should include practical exercises, case studies, and discussions to help participants apply the knowledge they gain from the session.
Training Time:
2 hours and 30 minutes
Module 1: Introduction to Home Care Marketing
- Connect with an analysis of the home care sector and reimagine your approach to thriving.
- Examine the characteristics of good marketing for home care agencies.
- Get to the clients in need of home care services, rethinking your current approach.
- Explore tips to outperform your competitors.
Module 2: Crafting a Home Care Marketing Strategy - Evaluate vital elements of a sound marketing strategy for your agency.
- Learn techniques to build SMART goals and establish priorities.
- Explore strategies for a workforce to meet new client’s needs.
- Obtain a cheat sheet for your agency to finance your marketing strategy.
- Build continuous improvement and measurement activities in executing your marketing strategy.
- Examine Key performance indicators (KPIs) to measure the success of a robust marketing strategy.
Module 3: Digital Marketing for Home Care Agencies - Explore effective use of digital marketing to reach potential clients.
- Learn about the power of social media for brand awareness and community building.
- Review the techniques to choose the right social media platforms.
- Examine various content creation and engagement strategies.
Module 4: Marketing Strategies for Building Referral Partners for Home Care Agencies - Understand how to build local connections through events and networks.
- Evaluate steps to consider when creating an event for local events and workshops.
- Review best-in-class approaches and tools to network with healthcare providers and organizations.
- Examine best practices for strengthening communications between you and your strategic partners.
