Building a Target Driven Marketing Team

Learning Objectives
Building a marketing team that is self-sufficient and goal-oriented is more a science than an art. Continuous activities, tracking, and refreshing are the baseline for keeping a marketing team winning. At the end of this course, participants will learn to:

• Understand the importance of a target-driven marketing team for your home care agencies.
• Best practices and effective strategies for recruiting and selecting team members.
• Tools and practices to achieve and exceed marketing targets.
• Getting the marketing team motivated to maintain your organizational culture and to work as a team. 
• Critical key performance indicators for your marketing team.

Training Materials
Each module should include interactive activities, case studies, and group discussions to help participants apply the concepts presented. Additionally, consider including practical exercises and role-playing to simulate real-world scenarios related to recruiting, achieving targets, team building, and corporate culture within a home care marketing team.

Training Time: 
2 hours and 30 minutes

Module 1: The Role of a Target-Driven Marketing Team

• Review the best approach and the role of a defined marketing program for your home care agencies.
• Explore the impact of a target-driven approach to building census above board.
• Identify key performance indicators (KPIs) and goal setting for your marketing team.

Module 2: Recruiting and Building Your Marketing Team

• Learn how to attract and select the right team members for your agency.
• Learn to craft a winning job description with definable goals and performance measures.
• Explore best practices for recruiting the right marketing team.
• Examine interview rules and a cheat sheet for selecting the right candidate.
• Discuss the activities for the first 15 days of your new marketing team.

Module 3: Achieving Marketing Targets

• Develop strategies and tactics to meet and exceed marketing goals.
• Key elements for the weekly success of your marketers.
• Setting and communicating clear targets for the team.
• Best practices to track your marketer’s performance.
• Guide to identifying and solving the biggest obstacles in census building.

Module 4: Team Building and Corporate Culture

• Identify activities high-impact teams use to build a collaborative and positive team culture that aligns with the agency's mission and values.
• Explore ways to build trust and effective communication.
• Examine best practices for motivating and rewarding team members.
• Unlock secrets for creating a corporate culture that promotes creativity, accountability, and trust.